This assignment included a self-initiated brief and a package design outcome in response. I chose to create a fictitious brand called Diatomaceous Earth, a company with a miracle product (diatomaceous earth) that has many health benefits. The firms core values include sustainability, good health, and ethical sourcing. The brands positioning is a clean natural health product that does good for the earth and its people. For their skin care exfoliation product they want a package that is sustainable, aesthetically beautiful, ethically sourced, non-deceptive and that conveys a premium product personality. 

The package I have designed is handmade from unfired clay, so there are zero emissions in production, and the material is 100% recyclable. When it comes to branding I have gone for a considered minimal aesthetic to let the beauty of the ceramic package and the quality of the product shine through. I have presented the brand name in a humanist display serif aligning with the earthy nature of the product, and for the body type a humanist sans serif aiding readability at small sizes. As it is a new to the world brand, I have designed a logo featuring a sun that represents energy, power, positivity, and clarity in life, encasing the stylised letters ‘D and E’.

Choosing to package this face scrub in handmade ceramic art gives the bespoke and personal feeling desired by consumers of high-end products and evokes an appropriate organic tone considering the nature of the brand. Furthermore, it allows Diatomaceous Earth to demand a premium price point. Minimalism depicts quality and luxury without undermining the product’s function and, in this case, the bespoke ceramic packaging. Overall I hope the packaging leaves the lasting idea that Diatomaceous Earth is a product that will nurture your health through the use of natural ingredients.

Full project including self-initiated brief can be submitted upon request.