Welcome to El Sabor - a Wine Bar with Spanish roots located in the heart of Sydney Road, Brunswick. The bar provides a casual atmosphere for a quiet afterwork drink or a cocktail to kick start your night out. Find a great selection of local beers, wines and cocktails, as well as some Spanish classics.

The brand identity of El Sabor, which means ‘the flavour’ in Spanish, is strongly influenced by Spain, which has the largest area of vineyard plantation worldwide. I have gone with the colour red, as it has obvious ties to Spain thanks to the iconic San Fermin festival and the national flag. However, to produce a more suave aesthetic, I avoided the vibrant playful red of Spains flag, opting for a darker red resembling the colour of wine. The logo states the name in a bold sans serif display font and is accompanied by a simple icon that aims to encapsulate the core of this establishments love for wine. The swirl represents swirling liquid around in a glass, an action common before smelling and tasting wine. To further tie the identity of this wine bar to Spain, I have included film photos, taken by a close friend of mine, Daniel Roccioletti, on his travels throughout Spain over the past two years.

The simple iconic nature of the brand will hopefully propel El Sabor’s rapid increase in popularity among Melbourne’s wine bar scene, which speaks to the power of a well crafted and appealing visual identity, and how this can drive the success of such a business.