Melbourne Cinémathèque
Film Festival Identity2021
Melbourne
Cinémathèque is a self-administered and membership-driven organisation that
aims to present films in the medium they were created and to screen films the
way they would have originally screened. Every year the film festival takes on
a new identity that is chosen by the company from a pool of submissions
designed by Monash third year Communication design students.
My identity uses
simple illustrations that are representative of typical stills seen in classic
films. I have created five different posters that can be shown as a set or
independently, using bright colours to help them stand out among other posters
that may feature alongside.
Drawing from elements used in my posters, I developed a layout for
the 2021 Melbourne Cinémathèque programme of screenings using provided content.
This part of the project required us negotiate approximately 6,000 words of
text and 40+ images. I have applied typographic styles and again used bold
colour to establish hierarchy and differentiate seasons, whilst at the same
time upholding the creative integrity of my initial graphic treatment.
I have also developed at set of season specific digital screens to be shown in theatre. These screens list all films shown in a season and feature the linework illustrations drawing and erasing themselves taking advantage of the digital application.
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