Kitchen Miscellaneous
2020
In this project I have used photography and
composition to create an aesthetic aligning with the notion of miscellaneous. This
word suggests a mix of different items with a feeling of randomness to it. So, with
the use of traditional analogue homeware instruments, this is what I tried to
create.
I think the style I have designed would work
wonderfully for the marketing of a conceptual kitchen utensils brand. The
photographs are stripped back with a neutral white background allowing the
products themselves to be the hero. I also think this unorthodox style of presenting
the products reflects the quirky, artistic nature of the speculative home cook
target market.
The use of these compositions in branding would
also play of the idea of intrinsic value. Although kitchen utensils have an
obvious functional use this project increases intrinsic interest through
artistic arrangement perhaps adding more value to a conceptual product.