Sharing Nixon
2021
“John Nixon was a
great sharer. Whether it was an unexpected gift from the tote bag he always
seemed to have on his shoulder, the opportunity to collaborate in a new
creative venture or the enthusiastic endorsement of an artist’s latest work,
Nixon was a man known for his generosity, rigorous intellect, and good humour.”
- The Guardian.
This project
is focused on the design of an identity for an exhibition within the State
Library of Victoria, as part of its ambitious expansion. The expansion involves
the refurbishment of the library’s heritage spaces, along with the creation of
new gallery spaces upon the existing site. To inaugurate these new spaces, the
library has committed to a series of short and long-term exhibitions, open to the
public. One such exhibition will showcase the archives of an Australian person,
group, or collective of cultural significance. My project showcases an archive of
Australian artist John Nixon’s work.
The title of
the exhibition has a double meaning. Obviously, the exhibition shares Nixon’s
art but it also tells of a man who had a passion for connecting with people.
The design of the logo and identity aims to be inspired by the simple geometric
shapes of his work however does not use colour as to not mimic it. The
exhibition itself also shows the work of his contemporaries. This highlights
the notions of sharing and collaboration which is represented in digital
applications through the building of the logo.
Final applications
of the identity also included a Teaser Film. See below.